ALAÏA, MERCER STREET, NEW YORK
Mercer Street, West Village, New York, USA
CHLOÉ, PARIS
Avenue Montaigne, Paris, France
The flagship store in Chloé’s home city, situated on one of the most prestigious avenues in Paris, Avenue Montaigne. The store is filled with natural light from three sides, and in a city which can easily be associated with opulence and extravagance, this simple factor is refreshing.
A new element was designed for this store: a spiral staircase in raw cast concrete. Remaining within the spirit of our Chloé store concept, the staircase rienforces the edgy but elegant style of the brand. The staircase was subsequently implemented in the Hong Kong and New York stores.
The lighting here, as in all the stores, is typical of a museum or art gallery: spotlights modelling or flooding the clothes just as you would light a sculpture or painting. At night only the mannequins are illuminated for dramatic effect.
Photographs by Jean-Philippe Caulliez
RETAIL
ALAIA
New concept & stores
ACNE STUDIOS, SEOUL
Cheongdam, Seoul, South Korea
ACNE STUDIOS, NEW YORK
Horatio Street, New York, USA
YOHJI YAMAMOTO
Rue Cambon, Paris, France
CHLOÉ
New concept & stores worldwide
CHLOÉ, LONDON
Sloane Street, London, UK
PAUL SMITH, WESTBOURNE HOUSE
Notting Hill Gate, London, UK
PAUL SMITH, PALAZZO GALLARATI SCOTTI
Via Manzoni, Milan, Italy
PAUL SMITH, HORN
Tokyo, Japan
SIGERSON MORRISON
London, UK