SOPHIE HICKS ARCHITECTS

A shop for Red Ear Jeans, Paul Smith’s line inspired by classic workwear.
In Japan where shopping is a serious occupation and the consumer is acutely aware of trends, we conceived a shop in which to sell jeans which stylistically we believe had never been seen before. Taking the ‘jean’ as a classic item of clothing, we looked back to its roots and made a store in the style of a hunting lodge. The then relatively unknown British artist Richard Woods produced the artwork representing woodplanks which covers the walls, floors and ceiling. We made a collection of genuine hunting trophies, shipped them to Tokyo, transformed the packing cases into furniture, and hung the jeans on the animal horns.