SIGERSON MORRISON - LONDON FLAGSHIP

London, UK

This was the first store outside New York for shoe designers Kari Sigerson and Miranda Morrison. Conceived as a soft shop to contrast with the hard sculptural quality of shoes, the walls and surfaces are formed or covered in felt. The space was tiny and the shoe display surrounded a central doughnut-shaped seat. A single oversized mirror was propped against the wall. The floor was made of pre-cast concrete slabs, an extension of the pavement outside. To continue the soft theme, the door was made of rubber and of an industrial type in memory of the company’s New York origins. An enamelled metal door would slide across to lock up the store at night.

Sigerson Morrison was founded in 1991 and quickly attracted a cult following. Designed and built for them in 1999, the shop has since been closed.

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