
MUGLER
Réel, Shanghai, China
The world of Yohji Yamamoto has its roots in Japan, but is also closely associated with Paris. Yohji Yamamoto has said “I am aware of Paris – a part of it, yet apart as well”. We developed the concept before defining the architecture and designing all the details. We hoped to create a shop for Yohji which is absolutely in his image and which floats in Paris, making delicate connections with the luxurious world outside while preserving a Japanese feeling of calm and integrity inside the signature ‘white box’.
The store is a slightly hidden world; the views from the street are filtered with snow white Japanese Shojigami allowing just glimpses of the display of clothes inside. The Shojigami (shoji screen paper), folded into bird-like shapes and suspended in the windows, forms a giant translucent sculpture.
Photographs by Milo Keller (1-2) and Johannes Marburg (3-12)
Réel, Shanghai, China
Mercer Street, West Village, New York, USA
New concept & stores
Cheongdam, Seoul, South Korea
Horatio Street, New York, USA
New concept & stores worldwide
Sloane Street, London, UK
Avenue Montaigne, Paris, France
Westbourne House
Notting Hill Gate, London, UK
Palazzo Gallarati Scotti
Via Manzoni, Milan, Italy
Horn
Tokyo, Japan
London, UK
17 Powis Mews, London, W11 1JN, UK
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