FRAME MAGAZINE

ACNE’S KOREAN FLAGSHIP HOVERS WEIGHTLESSLY AMID AN ASSEMBLY OF CONCRETE AND STEEL

By Shonquis Moreno. Photographs by Annabel Elston. March 2016

Designer Sophie Hicks’ flagship for Stockholm-based fashion brand Acne Studios in Seoul’s Gangnam district sits – gossamer and luminous – in a bed of wild strawberries, crowned with ductwork and lined with concrete. This industrial-ethereal contradiction reflects the area’s identity, as well as the contrast between Acne’s vocal aesthetic (the name of the label could refer to blemishes but is actually a cheeky acronym for the collective’s primary pursuit: Ambition to Create Novel Expressions) and the more retiring aspects of Swedish culture. ‘Sweden is a culture of light and air,’ Hicks writes, one that values ‘modesty and discretion’.

Inside, two floors of concrete poured in rough timber forms float amid – without touching – exterior polycarbonate walls through which daylight difuses onto freestanding steel garment displays. There is no decoration of any sort and no mechanical equipment, the ductwork that might have threaded the interior having been coiled atop the roof. The consonance of a handful of diverse materials – woodgrain-tattooed concrete surfaces and spiral stair, metal cash counter and displays, and glowing polycarbonate walls – vaporizes into an atmosphere of cool warmth. Hicks, with good reason, calls it ‘otherworldly’. — Shonquis Moreno

MAGAZINES

BOB MAGAZINE

YOHJI YAMAMOTO FLAGSHIP STORE, PARIS
by Lee Eunjung, Photographs by Johannes Marburg

NOWNESS

IN RESIDENCE: SOPHIE HICKS​
Editor Shelley Jones
Film by Nick Ballon
January 2019

CULTURED MAGAZINE

THE ART OF THE FASHION FLAGSHIP
By John Glendall
Photograph of Acne Studios Seoul by Annabel Elston
April/May 2019

MUSE MAGAZINE

CLASSY ACT
By Marta Galli
Photographs by Timur Celikdag
Fall 2008

FRAME

YOHJI YAMAMOTO FLAGSHIP STORE
By Chris Scott
Photographs by Johannes Marburg
May/Jun 2009

FRÄULEIN MAGAZINE

SOPHIE HICKS, WAS WÜRDE SOPHIE TUN?
By Aicha Reguieg
Photographs by David Fischer
April 2012