INTERIOR DESIGN MAGAZINE

GANGNAM WHAT?

By Mairi Beautyman. Photographs by Annabel Elston. April 2016

Sophie Hicks’s spare ACNE boutique in Seoul, South Korea, is the opposite of pop.

The Gangnam district of Seoul was single-handedly catapulted into the world’s consciousness by the horse-trot dance moves and universally catchy beat of Psy’s self-deprecating video for “Gangnam Style.” Four years later, this poke at the lavish lifestyle of the toniest district in the South Korean capital holds tight to its position as the most popular YouTube video of all time. Satire or no, style there certainly is in this luxury retail wonderland, home to boutiques for Chanel, Christian Dior, Gucci, Prada, Louis Vuitton, and more.

A glimpse of signage beckons shoppers down a side street near the river to find still another label, “The sensation of solitude is extremely rare this city of over 10 million” Sweden’s ACNE Studios. (That’s an acronym in English: Ambition to Create Novel Expressions.) ACNE creative director Jonny Johansson brought in Sophie Hicks Architects from London to design the freestanding building after admiring the firm’s worldwide Chloé boutiques, paneled in raw plywood. To set off ACNE’s bold, multicolored clothing for both women and men, statement pieces that Sophie Hicks calls “very punchy and, at the same time, forward-thinking,” she envisioned a two-story structure resembling a ghostly light box with “very little outward expression.”

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MAGAZINES

WSJ MAGAZINE

TRACKED SOPHIE HICKS
By Ned Beauman
Photographs by Julia Grassi
December 2018 / January 2019

SHOTENKENCHIKU

OVERSEAS INTERIOR, YOHJI YAMAMOTO PARIS CAMBON
By Shotenkenchiku
Photographs by Takumi Ogihara
May 2009

ANOTHER MAGAZINE

AN INTERVIEW WITH SOPHIE HICKS, FASHION’S ARCHITECT
Interview by Donatien Grau
Portrait by Tim Walker
November 2014

SPACE KOREA

ACNE STUDIOS
Interview by Park Sungjin
Photo by Annabel Elston
January 2016

MUSE MAGAZINE

CLASSY ACT
By Marta Galli
Photographs by Timur Celikdag
Fall 2008

SPACE MAGAZINE

AT HOME WITH HICKS
Conversation Skye Sherwin
Photos by Brett Lloyd
November 2015

DEZEEN

SOPHIE HICKS CONCEALS “CONCRETE MONSTER”
By Alice Morby
Photography by Annabel Elston
September 2015