INTERIOR DESIGN MAGAZINE

GANGNAM WHAT?

By Mairi Beautyman. Photographs by Annabel Elston. April 2016

Sophie Hicks’s spare ACNE boutique in Seoul, South Korea, is the opposite of pop.

The Gangnam district of Seoul was single-handedly catapulted into the world’s consciousness by the horse-trot dance moves and universally catchy beat of Psy’s self-deprecating video for “Gangnam Style.” Four years later, this poke at the lavish lifestyle of the toniest district in the South Korean capital holds tight to its position as the most popular YouTube video of all time. Satire or no, style there certainly is in this luxury retail wonderland, home to boutiques for Chanel, Christian Dior, Gucci, Prada, Louis Vuitton, and more.

A glimpse of signage beckons shoppers down a side street near the river to find still another label, “The sensation of solitude is extremely rare this city of over 10 million” Sweden’s ACNE Studios. (That’s an acronym in English: Ambition to Create Novel Expressions.) ACNE creative director Jonny Johansson brought in Sophie Hicks Architects from London to design the freestanding building after admiring the firm’s worldwide Chloé boutiques, paneled in raw plywood. To set off ACNE’s bold, multicolored clothing for both women and men, statement pieces that Sophie Hicks calls “very punchy and, at the same time, forward-thinking,” she envisioned a two-story structure resembling a ghostly light box with “very little outward expression.”

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MAGAZINES

NOWNESS

IN RESIDENCE: SOPHIE HICKS​
Editor Shelley Jones
Film by Nick Ballon
January 2019

IGNANT

ACNE STUDIOS · SEOUL, SOUTH KOREA
by Stephanie Wade
Photographs by Annabel Elston and Fabio Ongarato
October 2019

MUSE MAGAZINE

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By Marta Galli
Photographs by Timur Celikdag
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BOB MAGAZINE

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by Lee Eunjung, Photographs by Johannes Marburg

ARCHITECTS’ JOURNAL

SOPHIE HICKS ARCHITECTS DESIGNS MINIMALIST CONCRETE HOUSE IN KENSINGTON
By Fran Williams
Photographs by Annabel Elston
February 2019