025S / POINTTWOFIVE.SECOND SEONGSU HAUS
Seoul, South Korea
ALAÏA
New Concept & Stores
2023
Our new architectural concept and design for Alaïa stores honors the unique universe of the iconic French fashion house, now under the visionary direction of Pieter Mulier.
The raw steel structure of the facade and furniture recalls the original and historical Alaïa boutique of Rue de Moussy, Paris. The spacious fitting area is the heart of the store, recalling instead the more intimate uniqueness of Alaïa, where the tradition of exceptional couture and the enjoyment of beauty are experienced first-hand.
Completed stores include 149 Mercer Street, NYC flagship, Tokyo Ginza 6, Osaka Hankyu, Chengdu SKP, and Shanghai Plaza 66.
Project featured on:
Photographs by Junpei Kato
RETAIL
MUGLER
Réel, Shanghai, China
ALAÏA
Mercer Street, West Village, New York, USA
ACNE STUDIOS
Cheongdam, Seoul, South Korea
ACNE STUDIOS
Horatio Street, New York, USA
YOHJI YAMAMOTO
Rue Cambon, Paris, France
CHLOÉ
New Concept & Stores
PAUL SMITH
New Concept & Stores
SIGERSON MORRISON
London, UK