New concept & stores

Our new architectural concept and design for Alaïa stores honors the unique universe of the iconic French fashion house, now under the visionary direction of Pieter Mulier.

The raw steel structure of the facade and furniture recalls the original and historical Alaïa boutique of Rue de Moussy, Paris. The spacious fitting area is the heart of the store, recalling instead the more intimate uniqueness of Alaïa, where the tradition of exceptional couture and the enjoyment of beauty are experienced first-hand.

The first two completed stores are Tokyo Ginza 6 and Shanghai Plaza 66.

Project featured on:

Ginza Six Magazine >

Photographs by Junpei Kato